![]() Google offers Analytics without charge: when you use Google Analytics you agree to share your traffic data with Google. The code makes your internet device connect to the servers from Google - which then count all these connections to generate usage statistics. This initiates the tracking and profiling used by Google to generate web statistics. Google Analytics works by placing a small piece of programming code on your website (or inside your app). Google launched the service in 2005 after acquiring multiple software companies specialised in analytics, most notably Urchin and Adaptive Path. Google Analytics and AWStats - web traffic statistics software Google AnalyticsĪs part of the Google Marketing Platform, Google Analytics is one of the most widely used web traffic analytics programs available. I'll try to explain why reports from Analytics and AWStats differ (and why I think it doesn't really matter). You might expect that both web analytics programs would report the same amount of website traffic, but this is not the case. Time to shed some light on the magic of web statistics. Which is better is often debated, but few people really understand the differences. Some of my customers use Google Analytics, others use AWStats, and some use both. These give miscellaneous information and what HTTP codes are given to your visitors.This month I have been working on website statistics, tracking traffic using different technologies. The last two are Miscellaneous and HTTP Error codes. Next we have our top 10 key phrases and top 25 key words used to find our site. Links from an Internal Page is self explanatory and Unknown is just that, not known. This does not mean there is a link to your site on the listed page it just registers where the visitor was coming from. Links from Other Web Pages shows what pages your visitors are coming from. Links from an Internet Search Engine gives us a listing of the number of visitors coming from a search engine. This is the number of visitors that either know the name of your site or have it bookmarked. Like the OS category above, this shows what browsers your visitors are using in order of popularity.Ĭonnect to Site From is a multi-part category. Top 10 Operating Systems shows what Operating Systems your visitors are using in order of popularity. Top 25 Pages URL gives you the most visited pages on your site. Are a vast majority leaving in the first 30 seconds? Maybe its time to rethink your sites design or content.įiles/Type lets you see what files are generating the most hits. Here you can tell how long visitors are staying on your site. Here is a great way to see when your favorite search engine has last visited your site as well as how many hits it has made (again, 'hit' can be misleading here).Īlthough not as popular of a category, the Visits Duration is an important one. Next is a popular category, Robots/Spider Top 25 visits. This gives you a breakdown of the top individual visitors to your site. ![]() * All categories with a Top 10 or 25 have a link to the right of the category that can give you an entire list if there are more than 10 or 25.įollowing this is the Hosts Top 25. This shows you what countries your visitors are coming from, starting with the most and working its way down. Next is Visitors Domains/Countries (Top 25)*. If you have a page that has 50 KB of text, 2 images at 24 and 32 KB then each visitor to that page will take 106 KB of your bandwidth.ĪWStats then gives you this information for the year so far as well as a 30 and 7 day perspective. The more appropriate numbers to consider are both 'number of visitors' and 'unique visitors' (see above).īandwidth - The total number of bytes downloaded. The most common referenced stat used and one that is virtually meaningless (and useless). If you have a page with 2 images calling a java script file the page will generate a total of 4 hits. Hits - This is every file requested by the visitor. This does not include images, java script or CSS and the like. Pages - This is the total number of pages viewed by visitors. If I visit your site and then come back 4 more time you should see one Unique visit and 5 visits from me. Number of Visits - The number of visits are the total number of visits by all visitors over a given period of time. This can be a bit misleading because dial-up visitors get a new IP each time they log on so you can have the same person visit different times and give a unique hit. Unique Visitors - These are the total number of visits by a unique IP address. These can be a bit confusing so here is a brief explanation. When reading your web statistics in AWStats you may see a few unfamiliar words and terms.
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